University Cable Television Advertising

Market Specific Ads ("MSA") manages TV cable systems within the campuses of Division I Universities & Colleges throughout the United States. Our unique technology allows advertisers access to specific demographics, in this case adults aged 18-24. MSA can advertise your business, product or message via cable television on esteemed campuses such as the University of Mississippi, University of Georgia, Kansas State University, and many more.

MSA's University Cable Advertising reaches all dormitory residence halls, academic buildings, faculty offices, fraternities and sororities (Greek houses), University Sports Arenas, and student common areas. University campuses have hundreds of television monitors throughout the academic and recreational areas, such that anyone working, visiting, or living on campus can catch your product, service, or message.

Despite the perception that they are impoverished, the reality is that college students represent $200 billion in spending power each year. What's more, college students make hundreds of first-time, independent buying decisions which will develop their preferences for products and services for years to come. This offers a unique opportunity for the intelligent college marketer: long term Return on Investment (ROI). The best way to get your message to college students is through television. According to Nielson, college students watch over 24 hours of television per week. Furthermore, college students spend over $3 billion annually on entertainment. The typical college student spends $13,000 per year, 19% of which is discretionary. That's nearly $2500 per student waiting for your product or service.

Most Universities in the U.S utilize a closed circuit system which means that the local cable companies do not access the University campus. Cable advertising in Universities through Market Specific Ads can be seen by tens of thousands of students, and is only available through our access to the University closed system. Beyond just reaching your target demographic, we select the proven channels college students watch: ESPN, USA, TBS, CNN, ESPN2, Fox News, Comedy Central and TNT. Many of the Universities we work with have already seen benefits from the original eight channel line-up and have requested additional networks, all of which serves to make your advertising dollar go even further.

University Cable is a medium which offers marketers an opportunity to impress individuals within this age group with their corporate brand for life. Individuals within this demographic begin to purchase their own insurance, develop credit card preferences, develop grocery product preferences, choose a bank, and make considerations relating to automobile purchases. They develop relationships with cell phone carriers, favorite clothing stores, tire manufacturers, furniture, appliances—the list goes on and on. Within that narrow window of time students are at college lies a whole lifetime of brand loyalty.

Our leading edge technology has only recently made this unique access available to advertisers. As the population of campus viewers is in a continual state of turnover with new students, faculty, staff and visitors each and every term, you can be assured that your marketing investment is going to continue to bring in returns year after year.